Advertising · Planning tool
Projections calculator
Put a budget against a platform and a territory to see roughly what it buys. The CPMs below are averages from campaigns we have already run.
Total budget
$0
Impressions
—
Views
—
Clicks
—
Enter your allocation in USD next to any territory. Everything else updates as you type.
YouTube
20% average view rate
TerritoryAllocationAvg. CPMImpressionsViews
Western countries
US / UK / EU / CA
USD
Avg. CPM$1.20
Impressions—
Views—
EU — lower-cost countries
IT / ES / PT / Eastern Europe
USD
Avg. CPM$0.59
Impressions—
Views—
South-East Asia
SEA
USD
Avg. CPM$0.35
Impressions—
Views—
India
IN
USD
Avg. CPM$0.44
Impressions—
Views—
Latin America
LATAM
USD
Avg. CPM$0.71
Impressions—
Views—
Africa
AF
USD
Avg. CPM$0.45
Impressions—
Views—
Platform subtotal$0
Meta
1.5% average click-through rate
TerritoryAllocationAvg. CPMImpressionsClicks
Western countries
US / UK / EU / CA
USD
Avg. CPM$4.00
Impressions—
Clicks—
EU — lower-cost countries
IT / ES / PT / Eastern Europe
USD
Avg. CPM$1.70
Impressions—
Clicks—
South-East Asia
SEA
USD
Avg. CPM$0.85
Impressions—
Clicks—
India
IN
USD
Avg. CPM$0.20
Impressions—
Clicks—
Latin America
LATAM
USD
Avg. CPM$0.90
Impressions—
Clicks—
Africa
AF
USD
Avg. CPM$0.82
Impressions—
Clicks—
Platform subtotal$0
TikTok
0.92% average click-through rate
TerritoryAllocationAvg. CPMImpressionsClicks
Western countries
US / UK / EU / CA
USD
Avg. CPM$3.58
Impressions—
Clicks—
EU — lower-cost countries
IT / ES / PT / Eastern Europe
USD
Avg. CPM$0.72
Impressions—
Clicks—
South-East Asia
SEA
USD
Avg. CPM$0.35
Impressions—
Clicks—
Latin America
LATAM
USD
Avg. CPM$0.46
Impressions—
Clicks—
Africa
AF
USD
Avg. CPM$0.43
Impressions—
Clicks—
Platform subtotal$0
How the numbers are worked out
- Impressions = allocation ÷ CPM × 1,000. CPM is what a thousand impressions cost in that territory.
- Views and clicks apply each platform's average rate to those impressions — 20% of YouTube impressions become a view, 1.5% of Meta impressions and 0.92% of TikTok impressions become a click.
- Enter the media allocation itself. On a Lite campaign a 10% operation fee is deducted from the budget you submit, so a $150 request buys $135 of media.
These figures are guidelines, not a quote. Real delivery moves with the season, the creative and the auction, so a live campaign lands near these numbers rather than exactly on them.
Happy with the plan?
Send the split to our advertising team and they build, launch and manage the campaign for you.